► The Assignment
Transforming the online banking landscape
The main goal was to increase retention and conversion rates across mobile and desktop devices for HSBC's online banking platform. The objective was to improve the loan process, reduce face-to-face interactions, and create a more efficient and user-friendly experience.
HSBC Brand Book
HSBC Atomic design system created for CIL
► What We Did
Unveiling user insights
We conducted user interviews with HSBC clients to identify pain points and gather feedback on the existing HSBC website and loan platform. The research helped us understand the shortcomings and missing features of the current platform. Based on the data collected, we focused on addressing the main pain points.
User Interviews at EY Seren Shoreditch
HSBC CIL annotated wireframes
► What We Delivered
A frictionless experience
We delivered an enhanced layout and improved overall design for the HSBC website, resulting in a more user-friendly experience. Additionally, we introduced a new feature suggested by users—a currency converter—to attract new users and enhance the platform's functionality. The improvements in the CIL application reduced friction and made the entire process more reliable and efficient.
HSBC Desktop CIL Application
► Results
Boosting retention and conversion rates.
The revamped HSBC CIL Dashboard achieved positive results in terms of user retention and conversion rates. The user-friendly experience, streamlined loan process, and introduction of the currency converter feature were well-received by HSBC clients. The enhancements contributed to reducing face-to-face interactions and making the loan process faster and more efficient.
