► The Assignment
Revamping the party
Teen Patti Party needed a comprehensive redesign to address usability issues identified through user interviews and holistic reviews. Additionally, the company aimed to expand its audience beyond India while preserving the cultural essence of the game.
► What We Did
Transforming Teen Patti Party for the Global Stage
To tackle these challenges, we embarked on a UI and visual redesign journey. We introduced micro-interactions to enhance user guidance and decision-making. Our focus on accessibility struck a balance between dynamic engagement and usability.
► What We Delivered
Delivering Assets, Guidelines, and Ongoing Support
Our deliverables encompassed a wide array of assets, including videos, audio, graphics, and detailed guidelines. We maintained ongoing communication and support through a Q&A process with the development team in India.
► Results
Party like a Pro
The revamped Teen Patti Party experienced immediate success, achieving top rankings in both the Google and App stores across more than 17 countries. Furthermore, it served as the foundation for various other card-based games developed by the company.
