► The Assignment
Building genuine relationships with GRIN
Position GRIN as an all-in-one relationship management platform for authentic influencer marketing. We aimed to cultivate genuine connections between brands and influencers, fostering trust and increasing brand value. The goal was to create a brand that exuded authenticity and resonated with our target audience.
Grin Styleguide
Project brief
► What We Did
Personality through tone of voice.
We embarked on a comprehensive brand transformation journey for GRIN. We started by refining the brand's positioning, values, and messaging to emphasize the importance of authenticity in influencer marketing. We developed a sparkling visual identity that captured the essence of genuine relationships and built a strong foundation for the brand.
Components (Chrome extension)
Additionally, we had conversations with the GRIN team to ensure alignment with the new brand vision. We verified that everyone understood and embraced the brand's unique proposal and vision. We created excitement by rallying people behind the business vision and set the stage for success.
► What We Delivered
Landing the new brand internally
A thoughtfully designed icon set with over 150 elements that resonate with the brand's lively character. A series of in-context visuals, showcasing the icons seamlessly integrated across various applications, and a short manual detailing the creation process and offering guidance on their effective utilization.
Homepage responsive
In-situ components
Shopify integration page
► Results
A bright future
GRIN has emerged as a leader in influencer marketing software. The brand's unique proposition and clear vision resonated with ventures, leading to successful partnerships and collaborations. GRIN expanded its reach and established itself as a prominent opinion leader platform.
The revamped brand and improved platform increased brand recognition and trust in the industry. GRIN's commitment to authenticity and genuine relationships set it apart from competitors and positioned it as a valuable asset for brands looking to build successful influencer marketing campaigns.
The revamped brand and improved platform increased brand recognition and trust in the industry. GRIN's commitment to authenticity and genuine relationships set it apart from competitors and positioned it as a valuable asset for brands looking to build successful influencer marketing campaigns.
