► The Assignment
Fun in every corner
As part of their rebrand, the Moonpig icon set aims to encapsulate the desired qualities of fun, innovation, and approachability of the brand. The revitalized icons seek to radiate a vibrant energy that resonates with Moonpig's playful spirit across various touchpoints
Grid construction
Construction lines
► What We Did
Crafted with playfulness in mind
We gave the icons a lively makeover that perfectly matches the brand's playful vibe. Our aim was to make them feel fresh and approachable while keeping things innovative. Whether you see them on screen or in print, these icons now bring a burst of fun to every interaction, capturing the heart of Moonpig's spirit.
Moonpig icon set
► What We Delivered
Clear and joyful communication
A thoughtfully designed icon set with over 150 elements that resonate with the brand's lively character. A series of in-context visuals, showcasing the icons seamlessly integrated across various applications, and a short manual detailing the creation process and offering guidance on their effective utilization.
Card builder
A key deliverable was a seamless checkout system that allowed users to access previous purchases, discounts, and other perks.
The meticulous website redesign efforts paid off as Glass Alchemy successfully achieved a more cohesive and user-friendly online platform. This transformation resulted in a fantastic user experience (UX) that resonated with customers, leading to a significant increase in sales and repeat purchases.
► Results
Fun all around
Glass Alchemy's online presence was strengthened, and the brand's visual representation aligned with its identity. Customer satisfaction and engagement on the website increased, establishing Glass Alchemy as a trusted destination for glass enthusiasts.
